Government-media relationship needs critical attention - study

Government-media relationship needs critical attention - study
21 Feb 2012 08:05

Following the first South African online study, commissioned by the National Press Club and conducted amongst mainstream journalists and government spokespersons across the country, the working relationship between journalists and government spokespersons requires critical attention.

The purpose of the study was to determine the realities faced by both parties in this relationship. It furthermore underlined that those who are engaged in existing relationships with one another over time are more successful at meeting one another's needs, as opposed to those who battle to find common ground.

Media research tool Google Insights officially launched in Middle East

Media research tool Google Insights officially launched in Middle EastSun, 2011-08-14 07:55

Google has officially launched its Middle East focused media research tool Google Insights. Google users will be able to use the research tool for free and find out more data on countries in the Middle East about media topics such as internet usage and ecommerce popularity.
"We wanted to give it in a more informative way so users can go in and search parameters and then display them to extract exactly the data they wanted," Najeeb Jarrar, the head of marketing for Google Middle East and North Africa said.

TNS TV audience research , a clarification on the results

توضيح حول نتائج بحث المشاهدة الذى قامت به مؤسسة "TNS"  الثلاثاء، 9 أغسطس 2011 - 17:45

أرسل محمد أحمد، مدير مؤسسة TNS لبحوث المشاهدة والرأى، خطاباً لـ"اليوم السابع"، حول ما أذاعته بعض المحطات الفضائية، عن ترتيبها بين القنوات فى رمضان، جاء فيه:

"بناءً على المعلومات التى أرسلتها لكم بعض المحطات والقنوات الفضائية، عن استطلاعات بحوث المشاهدة، فهى معلومات غير دقيقة، حيث نشرت الجريدة اليوم فى عددها رقم 71 بتاريخ 9/8/2011، الموافق التاسع من رمضان فى الصفحة رقم (16)، وأيضا نشر على الموقع الخاص بـ"اليوم السابع" بعض الأخبار عن نتائج الدراسات التى تقوم بها شركة TNS لقياس نسب المشاهدة.

.Arab Voices and Views >> old conference since march 21

March 21, 2011
Regional leaders, commentators and activists participated in a webcast discussion and online chat on social change, jobs and new media in the Middle East & North Africa. Watch the webcast or read the chat transcript below. 

Ads spending in Saudi Arabia grows by 11%

The Saudi Arabian advertising market has recorded a remarkable 11 percent growth in advertising expenditure in the first quarter of 2011. This was disclosed by Tony Proudian, Managing Director of Pan Arab Research Center for Marketing Consultancy (PARC) at a press conference recently.click here to read the article
click here to read Pan Arab Research Center (PARC) website