Sub Saharan TV - new technologies are key to growth
@AfricaCast #AfricaCast
YouTube channel
Adam Thomas is a Media Research Analyst for Informa Telecoms & Media. Here, he looks at the TV market in Sub-Saharan Africa....
Although it is possible to analyze the African TV market in its entirety, the free-to-air satellite dominated countries of North Africa mean that the sub-Sahara is essentially a distinct TV market in its own right and remains one of enormous potential.
The next major technological advance will be the implementation of digital terrestrial TV (DTT). Some free DTH services, like MultiTV in Ghana, are doing well. But, unlike the MENA region, free-to-air DTH has not yet made a big impact across sub-Sahara. This gives DTT a good chance of success
READ THE REST OF THE ARTICLE NOW!
YouTube channel
Adam Thomas is a Media Research Analyst for Informa Telecoms & Media. Here, he looks at the TV market in Sub-Saharan Africa....
Although it is possible to analyze the African TV market in its entirety, the free-to-air satellite dominated countries of North Africa mean that the sub-Sahara is essentially a distinct TV market in its own right and remains one of enormous potential.
The next major technological advance will be the implementation of digital terrestrial TV (DTT). Some free DTH services, like MultiTV in Ghana, are doing well. But, unlike the MENA region, free-to-air DTH has not yet made a big impact across sub-Sahara. This gives DTT a good chance of success
READ THE REST OF THE ARTICLE NOW!
