Showing posts with label egypt advertising. Show all posts
Showing posts with label egypt advertising. Show all posts

Tuesday, May 22, 2012

Egypt's colourful campaign

Tuesday, August 30, 2011

MediaLine manager is allowed to travel from egypt without any objection

النائب العام يرفع اسم علاء الكحكى من قائمة الممنوعين من السفر الإثنين, 29 آب/أغسطس 2011 17:49 - محمود سعد الدين
أمر النائب العام المستشار الدكتور عبد المجيد محمود برفع اسم علاء الكحكى مالك شركة ميديا لاين للإعلان من قائمة الممنوعين من السفر. وقال مصدر قضائى، إنه فور قيام السلطات الأمنية بمطار القاهرة أمس الأحد بمنع الكحكى من السفر إلى الخارج، توجه الكحكى إلى مكتب النائب العام وقدم حافظة مستندات تكشف عن ملابسات معركة قانونية متبادلة بينه وبين إحدى شركات الإعلان المنافسة والممتدة فى عدة قضايا صدر قرار المنع على أساسها. وأضاف المصدر، أن الكحكى قدم للنائب العام شيكات مقبولة الدفع بقيم مالية مستحقة لحين الفصل فى المعركة القانونية بينه وبين شركة الإعلان المنافسة، وهو ما دفع النائب العام لإصدار قرار فورى برفع اسم الكحكى من قوائم الممنوعين من السفر مع إرسال خطاب لوزارة الداخلية لتنفيذه بكافة الموانئ والمنافذ المصرية تفيد برفع قرار المنع من قوائم السفر والسماح للكحكى بالسفر إلى الخارج.

Thursday, July 21, 2011

Flags, custard and CSRs: entrepreneurship in the Egyptian revolution

Flags, custard and CSRs: entrepreneurship in the Egyptian revolutionIt might not be about business, but even a revolution can promote entrepreneurship and create job opportunities
Mohamed El Hebeishy, Thursday 21 Apr 2011
 Revolution is not only an event, it is a state of mind that grabs, aspires, and possibly changes the society. Witnessing the Egyptian Revolution, some of us grew more interested in politics, allocated part of their time for community service, or just reflected artistically by painting graffiti, composing poetry, or writing notes on social networks. Others, however, took a more business-oriented approach and decided to commercialize on the revolution.
Walking down Tahrir Square on one of those downplayed Fridays, where atmosphere is more carnival than hardcore protesting, I was actually surprised with the amount of street vendors. Browsing what they were selling, revolutionary souvenirs varied from Proud-to-be-Egyptian type of t-shirts and the nation’s flag in every conceivable size, to the fast selling JAN-25 sticker and the much-argued martyrs card. 

Merchandising Egyptian Pride

Merchandising Egyptian Pride
5 April 2011, 5:54 am
Nearly two months after the January 25 Revolution, which ousted President Hosni Mubarak, a sense of pride and patriotism can be found on the corner of every street in Egypt. Small-business owners, street vendors and designers are now selling Egyptian flags, bumper stickers, T-shirts and revolution pins instead of boxes of tissues and heart-shaped balloons on Valentine’s Day.
 For them, the revolution is not only a great business opportunity, it is the beginning of a new era of freedom for the country. Many are young entrepreneurs who supported the ideals behind the revolution and are ready to capitalize on the unprecedented branding opportunity it presents.

Advertisers Capitalize on Uprising as They Wage Their Latest Campaigns

JUNE 17, 2011.By MATT BRADLEY    Revolution Sells in Egypt
Matt Bradley/The Wall Street Journal
Advertisers Capitalize on Uprising as They Wage Their Latest Campaigns
CAIRO—In the weeks since Egypt's uprising, the television airwaves and Cairo's streets have been filled with revolutionary slogans.
"Build your country!" shout billboards hovering over this city's dense thoroughfares. "Develop your country!" urges another over smaller text demanding that Egyptians "Don't stop!"
An Egyptian billboard for Coca-Cola depicts young people peeling back a surface to reveal a bright Cairo, with the words, 'Make tomorrow better.'
But the signs aren't the work of revolutionaries. They are advertisements for Snicker's, the candy brand owned by Mars Inc., the U.S.-based confectioner.

MENA ad spend to drop by 12.1% in 2011, due to political unrest

MENA ad spend to drop by 12.1% in 2011, due to political unrest
Thu, 2011-07-14 06:56
According to Reuters, ZenithOptimedia has said that ad spending in the Middle East and Africa (MENA) is set to decline. This is due to political unrest, as ad spend is set to drop by 12.1% this year. Accordingly, ZenithOptimedia reduced its global forecast of advertising this year, saying that ad spend will grow 4.1% to $471bn, from the 4.2% previously predicted.
The global advertising market is still expected to return to pre-recession levels this year, despite Europe's debt crisis and economic uncertainty slowing demand in the US and Europe.