JUNE 17, 2011.By MATT BRADLEY Revolution Sells in Egypt
Matt Bradley/The Wall Street Journal
Advertisers Capitalize on Uprising as They Wage Their Latest Campaigns
CAIRO—In the weeks since Egypt's uprising, the television airwaves and Cairo's streets have been filled with revolutionary slogans.
"Build your country!" shout billboards hovering over this city's dense thoroughfares. "Develop your country!" urges another over smaller text demanding that Egyptians "Don't stop!"An Egyptian billboard for Coca-Cola depicts young people peeling back a surface to reveal a bright Cairo, with the words, 'Make tomorrow better.'
But the signs aren't the work of revolutionaries. They are advertisements for Snicker's, the candy brand owned by Mars Inc., the U.S.-based confectioner.
Matt Bradley/The Wall Street Journal
Advertisers Capitalize on Uprising as They Wage Their Latest Campaigns
CAIRO—In the weeks since Egypt's uprising, the television airwaves and Cairo's streets have been filled with revolutionary slogans.
"Build your country!" shout billboards hovering over this city's dense thoroughfares. "Develop your country!" urges another over smaller text demanding that Egyptians "Don't stop!"An Egyptian billboard for Coca-Cola depicts young people peeling back a surface to reveal a bright Cairo, with the words, 'Make tomorrow better.'
But the signs aren't the work of revolutionaries. They are advertisements for Snicker's, the candy brand owned by Mars Inc., the U.S.-based confectioner.
