Orange Africa brings Facebook to masses
February 21, 2012 Written by James Middleton
Social network Facebook is expanding its reach into the emerging markets through a partnership with France Telecom owned Orange in Africa.
As with SMS, Facebook via USSD (Unstructured Supplementary Service Data) uses the signalling channel as the bearer and effectively allows users to access the service, regardless of the phone that they are using. So Orange users with older or very basic handsets without an internet connection or data plan will be able to update their Facebook pages through a text-based interface.