London | Wed Jun 29, 2011 5:30am EDT London (Reuters)
British marketing company Aegis (AEGS.L) said on Wednesday that talks with French group Ipsos (ISOS.PA) about the sale of its market research unit Synovate had moved to an exclusive basis.
click here to read the article
Aegis, which also has a media buying arm, revealed it was in discussions with Ipsos about the sale of the unit, which analysts value at about 500 million pounds ($800 million), earlier this month. Sources familiar with the matter said Ipsos made the initial approach.
A sale of the unit will focus attention on the rest of Aegis, which has long been seen as a merger target for French group Havas (EURC.PA), with financier Vincent Bollore the major shareholder in both companies. ($1 = 0.626 British Pounds)
British marketing company Aegis (AEGS.L) said on Wednesday that talks with French group Ipsos (ISOS.PA) about the sale of its market research unit Synovate had moved to an exclusive basis.
click here to read the article
Aegis, which also has a media buying arm, revealed it was in discussions with Ipsos about the sale of the unit, which analysts value at about 500 million pounds ($800 million), earlier this month. Sources familiar with the matter said Ipsos made the initial approach.
A sale of the unit will focus attention on the rest of Aegis, which has long been seen as a merger target for French group Havas (EURC.PA), with financier Vincent Bollore the major shareholder in both companies. ($1 = 0.626 British Pounds)
No comments:
Post a Comment