Ipsos Release Online Panel Data

Ipsos Release Online Panel Data
Two years after the launching of the Online Audience Measurement project, Ipsos has released KSA and Egypt panel data. As a result, Ipsos audience software "Gexplorer" now covers online audience data for 8 MENA countries, being UAE; Kuwait; Oman; Qatar; Jordan; Lebanon; Syria and Morocco. The data encompasses 300 regional participating websites and full Panel Data for KSA and Egypt (including participating websites, non-participating websites, multinational and social networks).

Internet advert spending on the rise

Internet advert spending on the rise
Ben Flanagan Aug 21, 2011

Spending on internet advertising in the GCC and Levant is forecast to hit 9 per cent of the total advertising market this year, and is fast approaching the proportions spent in developed markets such as the US and Germany.

Ramadan month and the egyptian audience and the ad expenditure and spend prediction , a conference organized by IPSOS Egypt, june 2011

a report by el hayat TV,
www.ipsos.com/mediact

Aegis in exclusive talks with Ipsos on Synovate sale

London | Wed Jun 29, 2011 5:30am EDT  London (Reuters)
British marketing company Aegis (AEGS.L) said on Wednesday that talks with French group Ipsos (ISOS.PA) about the sale of its market research unit Synovate had moved to an exclusive basis.
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