Detailed new market analysis and forecasts now available:
Analysis of New Disruptive Apps and Growth Forecasts for the Worldwide Mobile Applications Market to 2015
Published 15th July 2011
The mobile apps space is exploding and user numbers are growing faster than anyone previously expected. You cannot afford to miss this rapidly expanding opportunity, and this is your essential guide to this fast-paced market, offering you full 5-year forecasts for mobile subscribers, smartphone shipments, apps users, apps downloads and apps revenues. As you read this report, you will clearly see the mobile apps market growing from 18.4 billion app downloads in 2011 to over 89 billion downloads in 2015, with annual revenues set to grow to over USD 60 Bn over the same period.
For full details and to see a brochure and listing of Table of Contents, please visit online at http://www.portioresearch.com/Disruptive_apps.html
About this new reportWith new forecasts and market sizing, the rapidly evolving worldwide mobile applications market is comprehensively reassessed in this exciting new market study – with particular focus on the current breed of hugely popular disruptive applications and services (Mobile Video, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments) and the threats and opportunities that they respectively present to mobile operators.
Mobile Network Operators (MNOs) are facing a variety of threats from disruptive mobile applications and services including the rapidly-growing demands of mobile video, social networking, mobile VoIP, bulk discount messaging services and new evolving mobile payments – all of which are discussed in this report.
MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategies are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue. Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and this new league of apps and services has attracted millions of users worldwide and has helped MNOs to gain subscribers’ loyalty, and to also drive the next wave of subscriber acquisition.
But MNOs need to be mindful of the long term ramifications – including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS. Many of these new apps and services are placing considerable demands on network capacity, much of which is not consistent with generating increasing service revenues from subscribers. This new study thoroughly examines the current breed of disruptive mobile applications and services, as well as the wider mobile apps market at worldwide and regional levels, app stores and app development:
This detailed 165-page report profiles all the leading app stores
· Apple App Store
· Google Android Market
· BlackBerry App World
· Nokia Ovi Store
· Windows Phone 7 Marketplace
This new market study fully assesses the threats and opportunities that these hugely popular disruptive mobile applications and services present to MNOs.
Exciting case studies include:
· Angry Birds
· MobiTV
· YouTube
· Facebook
· Twitter
· Skype
· Nimbuzz
· SMS GupShup
· Square
· Bango
· Boku
To view the sales brochure for this exciting market-leading new report, please click here
Key features of this packed 165-page new report include:
· Essential reading for all in the fast evolving mobile space
· Grasp how the growing phenomenon of apps and services has proven disruptive and is changing the revenue flows and stakeholders involved in the mobile ecosystem
· Identify new opportunities within the mobile apps sector
· Appreciate how these new disruptive apps and services could ultimately kill voice and SMS cash cows
· Assess the counter-measures/strategies MNOs can deploy to avoid becoming “dumb-pipes” and mere facilitators for these data services
· Compare popular app stores by total apps available; percentage of game and non-game apps; percentage of free and paid apps; total number of downloads
· Study invaluable supporting case studies and profiles
· Features a full updated glossary of terms; and methodology for our apps forecasts
· Report covers YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+, Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and much more
· All this and much more in this must-have 165-page report
To view the complete Table of Contents in detail, complete with List of all Figures and Tables, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf
Table of Contents
Introduction
Worldwide Mobile Market
Mobile Applications Market
Types of Mobile Applications
Growth of Mobile Applications Business
Evolution of Mobile Applications Market
Monetising the Mobile Applications Business
Role of Handsets in the Uptake of Mobile Applications
iPhone and the Growth of Mobile Applications
Opportunities for Stakeholders
Advertisers
Owners – Smartphone Vendors and MNOs
Developers
Application Stores
Market Size
Forecast Methodology
Market Size
Mobile Application User Base
Mobile Application Downloads
Mobile Application Revenues – Application Sales, Advertisements and In-app Payments
Comparison between new and previous forecasts
Value Chain
Popular Mobile Application Stores
Types of Application Stores
Apple App Store
Google Android Market
BlackBerry App World
Nokia Ovi Store
Windows Phone 7 Marketplace
Comparison of Application Stores
Mobile Apps Development
Mobile Apps Market – A Growing Phenomena
Opportunities for Developers
Revenue Model
What Goes into Developing a Successful Mobile App
Success Stories
Case Study: Angry Birds
App Development – Is there any money in it?
Disruptive Applications and Services – Opportunity or Threat to MNOs?
Mobile Videos
Case Study: YouTube
YouTube Milestones
Pricing
Success Factors
Big Question: Is YouTube an Opportunity or a Threat to MNOs?
Case Study: MobiTV
MobiTV Milestones
Pricing
User Base
Success Factors
Big Question: Is MobiTV an Opportunity or a Threat to MNOs?
Social Networking
Case Study: Facebook
Facebook Milestones
Features of Facebook
Pricing
User Base
Success Factors
Scope/Type of Advertisements
Recent Developments
Big Question: Is Facebook an Opportunity or a Threat to MNOs?
Case Study: Twitter
Twitter Milestones
Features of Twitter
Pricing
Success Factors
Recent Developments
Big Question: Is Twitter an Opportunity or a Threat to MNOs?
Mobile VoIP
Case Study: Skype
Skype Milestones
Features of Skype
Pricing
User Base
Success Factors
Recent Developments
Skype and Microsoft Deal
Big Question: Is Skype an Opportunity or a Threat to MNOs?
Case Study: Nimbuzz
Nimbuzz Milestones
Features of Nimbuzz
Pricing
User Base
Success Factors
Big Question: Is Nimbuzz an Opportunity or a Threat to MNOs?
Bulk Messaging Services
Case Study: SMS Gupshup
SMS Gupshup Milestones
Features of SMS Gupshup
Pricing
User Base
Success Factors
Big Question: Is SMS Gupshup an Opportunity or a Threat to MNOs?
Mobile Payments
Introduction
Mediums of Mobile Payments
Square Mobile Payment Solution
Mobile Ticketing and Coupons
Drivers for Mobile Payments
Inhibitors for Mobile Payments
Case Studies of Key Players
Bango
Boku
Recent Developments in Mobile Payments
Conclusions and Future Outlook
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited
To view the complete Table of Contents in detail, complete with List of all Figures and Tables, and list of ‘Companies Mentioned in the Report’, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf
ORDER YOUR COPY NOW!
Order your copy of this essential new market study NOW, available as a detailed 165-page PDF document.
Prices:
- 1 - 5 user PDF team licence: £1,495 GBP / $2,495 USD / €1,695 Euro
- Small or medium size PDF company licence: £1,995 GBP / $3,295 USD / €2,295 Euro
- Large corporate PDF unlimited licence: £2,995 GBP / $4,895 USD / €3,395 Euro
Prices above do NOT include 20% VAT in the UK
Further details of this report are available at http://www.portioresearch.com/Disruptive_apps.html
Please contact me if you have any questions - order your copy of this market study now by emailing info@portioresearch.com
I look forward to hearing from you.
Kind regards,
John
John White
Business Development Director
Portio Research Ltd
See all our latest reports at http://www.portioresearch.com
Analysis of New Disruptive Apps and Growth Forecasts for the Worldwide Mobile Applications Market to 2015
Published 15th July 2011
The mobile apps space is exploding and user numbers are growing faster than anyone previously expected. You cannot afford to miss this rapidly expanding opportunity, and this is your essential guide to this fast-paced market, offering you full 5-year forecasts for mobile subscribers, smartphone shipments, apps users, apps downloads and apps revenues. As you read this report, you will clearly see the mobile apps market growing from 18.4 billion app downloads in 2011 to over 89 billion downloads in 2015, with annual revenues set to grow to over USD 60 Bn over the same period.
For full details and to see a brochure and listing of Table of Contents, please visit online at http://www.portioresearch.com/Disruptive_apps.html
About this new reportWith new forecasts and market sizing, the rapidly evolving worldwide mobile applications market is comprehensively reassessed in this exciting new market study – with particular focus on the current breed of hugely popular disruptive applications and services (Mobile Video, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments) and the threats and opportunities that they respectively present to mobile operators.
Mobile Network Operators (MNOs) are facing a variety of threats from disruptive mobile applications and services including the rapidly-growing demands of mobile video, social networking, mobile VoIP, bulk discount messaging services and new evolving mobile payments – all of which are discussed in this report.
MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategies are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue. Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and this new league of apps and services has attracted millions of users worldwide and has helped MNOs to gain subscribers’ loyalty, and to also drive the next wave of subscriber acquisition.
But MNOs need to be mindful of the long term ramifications – including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS. Many of these new apps and services are placing considerable demands on network capacity, much of which is not consistent with generating increasing service revenues from subscribers. This new study thoroughly examines the current breed of disruptive mobile applications and services, as well as the wider mobile apps market at worldwide and regional levels, app stores and app development:
This detailed 165-page report profiles all the leading app stores
· Apple App Store
· Google Android Market
· BlackBerry App World
· Nokia Ovi Store
· Windows Phone 7 Marketplace
This new market study fully assesses the threats and opportunities that these hugely popular disruptive mobile applications and services present to MNOs.
Exciting case studies include:
· Angry Birds
· MobiTV
· YouTube
· Skype
· Nimbuzz
· SMS GupShup
· Square
· Bango
· Boku
To view the sales brochure for this exciting market-leading new report, please click here
Key features of this packed 165-page new report include:
· Essential reading for all in the fast evolving mobile space
· Grasp how the growing phenomenon of apps and services has proven disruptive and is changing the revenue flows and stakeholders involved in the mobile ecosystem
· Identify new opportunities within the mobile apps sector
· Appreciate how these new disruptive apps and services could ultimately kill voice and SMS cash cows
· Assess the counter-measures/strategies MNOs can deploy to avoid becoming “dumb-pipes” and mere facilitators for these data services
· Compare popular app stores by total apps available; percentage of game and non-game apps; percentage of free and paid apps; total number of downloads
· Study invaluable supporting case studies and profiles
· Features a full updated glossary of terms; and methodology for our apps forecasts
· Report covers YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+, Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and much more
· All this and much more in this must-have 165-page report
To view the complete Table of Contents in detail, complete with List of all Figures and Tables, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf
Table of Contents
Introduction
Worldwide Mobile Market
Mobile Applications Market
Types of Mobile Applications
Growth of Mobile Applications Business
Evolution of Mobile Applications Market
Monetising the Mobile Applications Business
Role of Handsets in the Uptake of Mobile Applications
iPhone and the Growth of Mobile Applications
Opportunities for Stakeholders
Advertisers
Owners – Smartphone Vendors and MNOs
Developers
Application Stores
Market Size
Forecast Methodology
Market Size
Mobile Application User Base
Mobile Application Downloads
Mobile Application Revenues – Application Sales, Advertisements and In-app Payments
Comparison between new and previous forecasts
Value Chain
Popular Mobile Application Stores
Types of Application Stores
Apple App Store
Google Android Market
BlackBerry App World
Nokia Ovi Store
Windows Phone 7 Marketplace
Comparison of Application Stores
Mobile Apps Development
Mobile Apps Market – A Growing Phenomena
Opportunities for Developers
Revenue Model
What Goes into Developing a Successful Mobile App
Success Stories
Case Study: Angry Birds
App Development – Is there any money in it?
Disruptive Applications and Services – Opportunity or Threat to MNOs?
Mobile Videos
Case Study: YouTube
YouTube Milestones
Pricing
Success Factors
Big Question: Is YouTube an Opportunity or a Threat to MNOs?
Case Study: MobiTV
MobiTV Milestones
Pricing
User Base
Success Factors
Big Question: Is MobiTV an Opportunity or a Threat to MNOs?
Social Networking
Case Study: Facebook
Facebook Milestones
Features of Facebook
Pricing
User Base
Success Factors
Scope/Type of Advertisements
Recent Developments
Big Question: Is Facebook an Opportunity or a Threat to MNOs?
Case Study: Twitter
Twitter Milestones
Features of Twitter
Pricing
Success Factors
Recent Developments
Big Question: Is Twitter an Opportunity or a Threat to MNOs?
Mobile VoIP
Case Study: Skype
Skype Milestones
Features of Skype
Pricing
User Base
Success Factors
Recent Developments
Skype and Microsoft Deal
Big Question: Is Skype an Opportunity or a Threat to MNOs?
Case Study: Nimbuzz
Nimbuzz Milestones
Features of Nimbuzz
Pricing
User Base
Success Factors
Big Question: Is Nimbuzz an Opportunity or a Threat to MNOs?
Bulk Messaging Services
Case Study: SMS Gupshup
SMS Gupshup Milestones
Features of SMS Gupshup
Pricing
User Base
Success Factors
Big Question: Is SMS Gupshup an Opportunity or a Threat to MNOs?
Mobile Payments
Introduction
Mediums of Mobile Payments
Square Mobile Payment Solution
Mobile Ticketing and Coupons
Drivers for Mobile Payments
Inhibitors for Mobile Payments
Case Studies of Key Players
Bango
Boku
Recent Developments in Mobile Payments
Conclusions and Future Outlook
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited
To view the complete Table of Contents in detail, complete with List of all Figures and Tables, and list of ‘Companies Mentioned in the Report’, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf
ORDER YOUR COPY NOW!
Order your copy of this essential new market study NOW, available as a detailed 165-page PDF document.
Prices:
- 1 - 5 user PDF team licence: £1,495 GBP / $2,495 USD / €1,695 Euro
- Small or medium size PDF company licence: £1,995 GBP / $3,295 USD / €2,295 Euro
- Large corporate PDF unlimited licence: £2,995 GBP / $4,895 USD / €3,395 Euro
Prices above do NOT include 20% VAT in the UK
Further details of this report are available at http://www.portioresearch.com/Disruptive_apps.html
Please contact me if you have any questions - order your copy of this market study now by emailing info@portioresearch.com
I look forward to hearing from you.
Kind regards,
John
John White
Business Development Director
Portio Research Ltd
See all our latest reports at http://www.portioresearch.com
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