Reporters Without Borders has created a virtual library within the online world of Minecraft that allows citizens in countries with repressive governments to access information that is otherwise blocked or controlled.
“The Uncensored Library” will open its virtual doors on March 12, the World Day Against Cyber Censorship. It houses articles from journalists in five countries (Egypt, Mexico, Russia, Saudi Arabia and Vietnam) that were all originally censored by those governments. They are presented as books in both English and their language of origin.
While media in those countries is frequently muzzled, games like Minecraft—which boasts more than 145 million monthly active users—remain readily accessible and free of government scrutiny.
Developed by DDB Germany and MediaMonks, the campaign is a follow-up to 2018’s “The Uncensored Playlist,” which saw articles from journalists turned into songs that could be accessed on streaming music services like Spotify.
The library was built in collaboration with international design studio and consultancy BlockWorks. It took 24 builders from 16 different countries more than 250 hours to design and create.
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