vodaphone egypt acquired sarmady for digital advertising

«فودافون مصر» تستحوذ علي «سرمدي» للتسويق الإلكتروني

أضيفت في  17 اكتوبر كتب: محمد فوزي

 استحوذت شركة «فودافون مصر» علي كامل أسهم شركة «سرمدي» المتخصصة في مجال التسويق علي شبكة الإنترنت والتسويق الرقمي في خطوة تكميلية لصفقة الاستحواذ التي عقدتها فودافون مصر مع شركة «سرمدي» عام 2008 التي حصلتها وقتها فودافون علي أغلبية أسهمها.. أعلن المهندس حاتم دويدار الرئيس التنفيذي لفودافون مصر تولي المهندس شادي إنعيم منصب مدير عام لسرمدي للاتصالات خلفا لكون أودونل.

MOBILE MARKETING ASSOCIATION (MMA) LAUNCHES EGYPT AND MIDDLE EAST LOCAL COUNCIL

Mobile Marketing Association (MMA) Launches Egypt and Middle East Local Council

Responds to growing importance of mobile marketing in the region

Cairo, New York, London, Singapore & Sao Paulo: July 7, 2011 – The Mobile Marketing Association (MMA) today announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region.

Mobile - your direct line to consumers, a market view from sarmady

What makes the mobile phone such an exciting marketing tool? To put it simply, it's the world's most essential personal device.

The number of mobile phone subscriptions in Egypt hit more than 70 million in 2010, out of which more than 50% are Vodafone subscribers. 8 million Egyptians access the Internet from their mobile.

But the power of mobile as a marketing tool isn't just about the numbers - it also derives from the central social role of mobile phones in our everyday lives.They're important because they're indispensable, but also because they're ours. They contain our contacts, our messages, our ringtones, our music, our pictures...They are, in fact, the only truly personalized mass media device.