Tuesday, 05 July 2011 00:00 Daniel Obi
Educates players on trends, impact on business
Mobile Marketing Association (MMA) with headquarters in the US, which is committed to ensuring professional mobile marketing through research, networking and events and instituting advertising standards, is set to establish a West African office in Nigeria early next year.
The non-profit trade association’s interest in Nigeria, BusinesseDay gathered, is perhaps informed by the growing mobile usage and the potential for intensified mobile advertising in Nigeria. With more than 90 million mobile phone users and over 50 percent penetration, Nigeria is said to possess the capability to pioneer mobile marketing in Africa.
click here to read the article
Educates players on trends, impact on business
Mobile Marketing Association (MMA) with headquarters in the US, which is committed to ensuring professional mobile marketing through research, networking and events and instituting advertising standards, is set to establish a West African office in Nigeria early next year.
The non-profit trade association’s interest in Nigeria, BusinesseDay gathered, is perhaps informed by the growing mobile usage and the potential for intensified mobile advertising in Nigeria. With more than 90 million mobile phone users and over 50 percent penetration, Nigeria is said to possess the capability to pioneer mobile marketing in Africa.
click here to read the article
