Media Metrix Core Reports

Media Metrix Core Reports 

Most Preferred Online Audience Measurement and Media Planning Solution

comScore Media Metrix Core Reports™ is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
Media Metrix Core Reports utilizes Media Metrix 360 ™, a panel-centric hybrid solution that has revolutionized digital audience measurement by bridging panel- and server-based approaches to account for 100 percent of a site's audience.

Highlights

• QUALITY: Leverages the industry’s largest and highest quality consumer panel to deliver the most accurate and comprehensive suite of audience metrics.
• COMPLETE: Provides valuable demographic measures, such as age, gender, household income and household size, which aren't available via server-centric solutions that rely on cookie and/or machine data
• COMPREHENSIVE: Reports on more than 70,000 entities, with audience measurement for 41 individual countries and 6 global regions, as well as worldwide totals
• ACTIONABLE: Provides a complete view of consumers’ online behavior, allowing marketers to make sound business decisions and determine the most effective marketing programs
• INTEGRATED: Delivers a robust set of media planning applications that allows users to easily target online audiences based on a variety of demographic, lifestyle, product ownership and online behavioral characteristics

Benefits

For Advertisers and Agencies:

• Understand which sites perform most effectively against your target audience in terms of size and composition
• Analyze emerging media trends to identify attractive new opportunities for reaching your desired audience.
• Evaluate your site performance within categories, competitive sets and over time
• Gauge the performance of online versus traditional media using traditional media metrics such as reach, frequency and GRPs

For Publishers and Ad Networks:

• Understand your audience size, demographic composition and usage intensity
• Analyze your performance on these metrics over time
• Profile your site’s performance relative to the competitors in your category
• Demonstrate your site’s ability to outperform other sites in reaching the target audiences that are important to advertisers