5 Innovative Facebook Campaigns to Learn From

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If you’ve tried to run a campaign on Facebook and were frustrated by its poor results, you’re not alone. Facebook‘s ads have a pretty poor performance record and its ads continue to be cheap, though plentiful.
The good news is that Facebook is working hard to improve its ads’ performance. The company continues to experiment with new ad formats and has lately cozied up to the ad community with Facebook Studio, a forum for new campaigns that features a directory of ad agencies.
The idea is that marketers can learn from each other as they try to navigate Facebook, which is terra incognita for everyone since it’s so new. In that spirit, here are five recent Facebook campaigns that offer some instructive examples on how the platform can be used to amplify a message or interact with consumers in a new way.