Words that Work on Social Media

Words that Work on Social Media
The keyword "dollars off" in a retail offer-related Facebook post provides the highest user engagement — 55% higher than average — out of 10 popular choices, according to a September 2011 report from Buddy Media. And ubiquitous "coupon" ? It had an engagement 39% above average.

On the other end of the spectrum, seemingly popular keywords, such as "sale",  "save," "deal," "% off" and "bargain" have lower-than-average engagement rates –  30% lower in the case of "sale."
Buddy Media, which has produced a comprehensive report on what works and doesn’t on Facbook, is hardly the first to weigh in on the subject of effective words on social media.
13 Words to Avoid
In a report last year Dan Zarrella captured links posted to social media sites from popular news outlets and then determined the most popular and least popular words, based on how many times an article was shared.
By his reckoning, the least popular words - to the shock of many techies - are vs., apps, review, down, poll, game, Twitter, social, time, iPhone, USA Today, TV and live. Topics such as Twitter, Google, and the iPhone aren’t very popular with the mainstream Facebook audience, he concluded.
"These topics might be hot with the bleeding-edge Twitter crowd, but when you’re targeting the much larger Facebook audience, lay off the trendy web geek stuff," is his advice.
Words to Use
Words that marketers might want to try to work into their social media communications? According to Zarrella, these would include Facebook, why, world, how, health, bill, big, says, best, video, you, Apple, media, top, first and Obama. "What I found was that list-based superlatives like "best" and "most" work pretty well on Facebook and that contain that explains something "why" and "how" also does," he says.
Gender and Language on Twitter
Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely. If a Twitter posts contains one or more of these words, the writer is most likely a woman, a study from researchers at the Mitre Corp. found.
If .Http and Google are used in a post, the writer is likely a man.
By targeting specific words, researchers were able to guess the gender of the Tweeter 66% of the time. If they examined the whole steam of tweets, the accuracy jumped to over 75%. The paper, "Discriminating Gender on Twitter," was presented at the Conference on Empirical Methods in Natural Language Processing in Scotland, Fast Company reported.
LinkedIn's Overused Buzz Words
Last December, LinkedIn suggested its users stay away from overused buzz words in resumes — words it identified after surveying the profiles of its 85 million members. They are: 1. Extensive experience 2. Innovative 3. Motivated 4. Results-oriented 5. Dynamic 6. Proven track record 7. Team player 8. Fast-paced 9. Problem solver 10. Entrepreneurial