Wednesday, August 10, 2011

Telecom companies highest advertising spenders in Ramadan, make up four of top five advertisers

Telecom companies highest advertising spenders in Ramadan,
make up four of top five advertisers
Thu, 4 august 2011

According to the Pan Arab Research Center (PARC), telecom companies make up four of the five top-spending advertisers during the holy month of Ramadan. Etisalat Egypt, Zain, Mobinil and Mobily spent almost US$200 million (Dh734.5m) during Ramadan last year. PARC figures do not take into account discounted or free advertising, but provide a benchmark for this year's Ramadan spending.
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