Facebook Success Summit 2011
Matthew Tommasi
Have you heard the buzz about Facebook Success Summit 2011—the web’s largest online Facebook marketing conference?
Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results, let me share a story with you.
Proof Facebook Marketing WorksAbout a year a half ago Michael Stelzner (founder of Social Media Examiner) started a Facebook page for his blog that targeted marketers and small business owners. He also integrated core Facebook functionality into his website. Almost overnight, a large and loyal community emerged on his Facebook page.
He was skeptical at first. But now he has more than 50,000 active Facebook fans. And Facebook is the number two source of traffic to his website. Facebook was instrumental in generating 1.7 million dollars in sales for his business last year.
Michael’s story is not unique. More than 10,000 websites are integrating Facebook functionality every day! With 770 million active users, Facebook offers an incredible opportunity for marketers.
Your customers (and prospects) are using Facebook every day. It’s a new marketing frontier because Facebook bypasses all the costly middlemen and allows you to engage directly with your customers and prospects!
AND this presents an enormous opportunity for you.
So what’s this all about?
Michael and his team have been working for months to bring the best minds in social media together in a fully online event called Facebook Success Summit 2011.
A significant 2,900 marketers and business owners from around the world attended his last Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.
This summit’s focus is to empower you to implement successful Facebook marketing tactics, track and measure your Facebook ROI, and see how successful Facebook campaigns were executed. Nineteen of the world’s leading Facebook superstars will be summit instructors.
Presenters include,
Guy Kawasaki (author, Enchantment)
Mari Smith (co-author, Facebook Marketing)
Dave Kerpen (author, Likeable Social Media)
Paul Dunay (co-author, Facebook Marketing for Dummies)
Jesse Stay (author, Facebook Application Development for Dummies)
Robert Scoble (co-author, Naked Conversations)
Michael Stelzner (founder, Social Media Examiner)
and experts from Intuit, PETCO, Applebees and Intel
Plus join,
Jay Baer (co-author, The Now Revolution)
Chris Treadaway (co-author, Facebook Marketing)
Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies)
Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies) – just to name a few
Attendees at the last summit included well-known organizations such as General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. Army. But you don’t need to be a big business to benefit!
This is the world’s largest online Facebook event designed to empower marketers and business owners to master Facebook marketing. And the great news is it’s a live online conference you can attend from your home or office.
Event Highlights
Secure your spot in the largest online professional development conference for marketers seeking to master Facebook marketing. By attending this online summit, you will:
Discover the best ways to market your business with Facebook! (no guesswork… you benefit from the wisdom of those who’ve gone before you)
Learn how to integrate Facebook with your website and other marketing programs (these underutilized principles can triple your fan base and enhance your overall marketing)
Uncover how to sell your products and services via Facebook (you’ll learn the ins and outs of Facebook commerce)
See how successful businesses built Facebook pages and how you can achieve similar results (from both business-to-business and business-to-consumer companies)
Understand Facebook analytics (Find out how to measure your Facebook activities so you can prove they work)
Learn how to grow a loyal Facebook following via news feed optimization, creative promotions and Facebook advertising (you’ll gain raving fans who’ll become your standard-bearers without hesitation)
Discover how to cultivate an active community using Facebook (you’ll be able to quickly test ideas, gain support and mobilize your fans)
Find out how to deal with negative comments and attacks (you’ll be better prepared to deal with outspoken fans)
Learn the ins and outs of Facebook promotions (you’ll find out what can get you banned from Facebook and how to properly leverage the power of contests)
Interact live with Facebook marketers from recognized businesses, including Intuit, PETCO and Intel
Eavesdrop on the closely guarded secrets of the industry’s top experts (interact live with social media superstars such as Guy Kawasaki, Mari Smith, Dave Kerpen, Paul Dunay, Jesse Stay, Robert Scoble, Michael Stelzner, Jay Baer, Chris Treadaway, Ekaterina Walter and many others!)
Gain a leg up on your competitors, helping you stand out
Learn in your spare time and eliminate travel (you participate via the Internet in live sessions that are spread over multiple weeks—plus recordings and transcripts are included!)
Ask live questions and get answers (you speak live to the experts—no chat boxes)
Network with your peers and share experiences via a private and exclusive LinkedIn group (1600+ marketers joined our private LinkedIn group at our last summit)
Become part of a genuine community of marketers and business owners just like you
And much more!
Just take a look at some of these amazing sessions:
Five Steps to a Successful Facebook Marketing Strategy
Facebook in the Post-PC World
Gaining Insights and Sales With Facebook Commerce
How to Build and Manage a Thriving Facebook Community
10 Ways to Bring the Power of Facebook to Your Website
Killer Integration of Facebook and Email
How Big Business-to-Business Brands Are Leveraging the Power of Facebook (Panel Discussion with Intel and Intuit)
How Big Consumer Brands Are Using Facebook (Panel Discussion with Applebees and PETCO)
How to Build a Loyal Fan Base Using Facebook Promotions (Panel Discussion with Wildfire and Strutta)
How to Successfully Measure Facebook Marketing Campaigns
--------------------------------------------------------------------------------
Early Bird Sale!!!
Save $300.00 (50% Off!)
Limited Time Offer… Act Now
(plus get $343 in Free bonuses)
--------------------------------------------------------------------------------
WHO
This event is ideal for any marketer or business owner focused on business-to-business OR business-to-consumer.
WHAT
This fully online summit will help you master Facebook marketing with extensive case studies and how-to sessions from actual Facebook marketing practitioners and book authors.
WHERE
At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).
WHEN
Starting October 5, 2011 (spread over four weeks to improve learning and accommodate your schedule; scroll down for the full schedule). All sessions are recorded and transcribed as well.
WHY
You’ll be able to quickly implement effective Facebook marketing techniques, attract great customers and prospects and gain a unique competitive advantage. You’ll also discover how to best measure the effectiveness of your Facebook activities and the newest Facebook marketing tactics. This event will ensure your Facebook marketing efforts are achieving their full potential.
HOW
Registration is limited. NOTE: The last summit sold out.
Proof That Social Media Means Business
You’re familiar with Facebook. But do you know the impact it’s having on businesses?
Just consider these interesting facts:
Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).
Mass consumer adoption of Facebook: There are 770 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.
Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).
Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company’s product to friends (ROI Research).
And these recent statistics are just a small sampling of the power of Facebook.
So the big question is this: What do experienced marketers and business owners know and do with Facebook that makes them so successful?
If you knew that—if you knew step-by-step how the pros create and execute social media campaigns to attract high-quality customers and achieve success—you could simply duplicate what they do and achieve similar results.
That’s what the Facebook Success Summit 2011 is all about. We’ve brought together the world’s most successful Facebook practitioners and asked them to reveal their success secrets to YOU. And it’s all live!
And the best part? You don’t have to spend a small fortune on travel, meals or a hotel to attend. The conference is completely online. You “attend” from the comfort of your own home or office, using your computer to watch, listen and participate in the presentations and networking.
However, like any conference, there’s a limit to how many people can fit in the “room.” So if you’re interested in turbo-boosting your lead generation, enhancing your image in your industry and improving sales, secure your spot today.
How It Works
Studies frequently show people who attend such professional development events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!
Here’s how this event works:
1. Though this summit will take place online, it will be a live event.
The instructors will be presenting their sessions live in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers.
When you register, you’ll be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you’re “there.” It’s the virtual equivalent of walking into a room at a live conference and sitting down!
2. You can interact live with the presenters.
That means you can actually speak with the Facebook superstars.
During each session, you’ll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what’s possible at live conferences. You can participate in instant polls and download presentation slide decks to print out for note-taking.
Just like regular conferences, sessions last an hour, and will offer an opportunity for live questions and answers.
If you want to ask a presenter a question, there is a toll-free number you can dial. A live operator brings you on the line (like a radio talk show) and you speak directly to the experts!
Also provided is a private LinkedIn group where you can interact with presenters and fellow attendees. You also get a downloadable video recording of each session with transcripts!
Session recordings can be streamed online using a computer, iPhone, iPad or other HTML-5 enabled device—or downloaded to your desktop for playback.
3. Of course, networking is a big part of this event.
Many people who attend the professional development summits report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come.
Between sessions, you can network with other summit attendees on the “exclusive” Facebook Success Summit 2011 LinkedIn group—available ONLY to event registrants (at the prior event, more than 1600 people networked in the private group).
You also get access to Twitter-based chat rooms where you can interact live with your peers.
You will receive a certificate of achievement for attendees who successfully complete the summit and pass an examination.
This event was designed by marketers for marketers. That means we built it to accommodate your busy schedule. We’ve spread the summit out over four weeks, with multiple sessions each week.
You don’t have to stop working to attend (AND you can begin applying what you’ll discover immediately). The audio and video from each session are recorded, and transcripts are included for further study.
Is the Facebook Success Summit 2011 a Fit for You?
First, you don’t need to be a techno-geek or twenty-something to use and benefit from Facebook. You might be surprised to learn that many social media marketers are aged 30 to 6
If you find yourself in one of the categories below, the Facebook Success Summit 2011 is a fit for you:
The Small Business Owner: You’re looking for a boost—likely a consultant, coach, local business owner, writer, agent, blogger, artist or general “gun for hire”—and see the potential of Facebook marketing, but want to speed your path to success with the least effort and the greatest return.
The Corporate Marketer: You work for a corporation and have been tasked to manage the company’s Facebook initiative. You likely face internal battles to convey how Facebook could help the company, but you know there’s real potential.
The Experienced Social Media User: You’ve been using Facebook for a while, but want better results. You’re ready to take your business to a whole new level by following the proven tactics of the pros and leveraging the latest techniques. Better response. Less work. More profitability.
If you find yourself in any of the above categories, Facebook Success Summit 2011 is an event you don’t want to miss.
Frequently Asked Questions
I can’t attend all the live sessions. Will I get a recording?
Yes. For each session we’ll provide a recording you can watch online or download to your desktop, so you won’t miss a thing. If you have other commitments (like a day job) or if a session occurs at an inconvenient time, no need to worry. Even if you attend a live session, you’ll still get the recording. You’ll get access to recordings for up to 12 months after the live event.
When are the session dates?
Here are the dates and times of each session. You automatically receive session recordings and transcripts, so if you can’t make a live session, you won’t miss a thing.
Note: When you register, you’ll get a downloadable schedule for Outlook, iCal or Google.
Click here for the current Eastern time.
October 5, 5pm Pacific (8pm Eastern)
October 6, noon Pacific (3:00pm Eastern)
October 6, 1:15pm Pacific (4:15pm Eastern)
October 6, 2:30pm Pacific (5:30pm Eastern)
October 11, noon Pacific (3:00pm Eastern)
October 11, 1:15 pm Pacific (4:15pm Eastern)
October 11, 2:30 pm Pacific (5:30pm Eastern)
October 13, 1:15pm Pacific (4:15pm Eastern)
October 18, noon Pacific (3:00pm Eastern)
October 18, 1:15pm Pacific (4:15pm Eastern)
October 20, noon Pacific (3:00pm Eastern)
October 20, 1:15pm Pacific (4:15pm Eastern)
October 25, noon Pacific (3:00pm Eastern)
October 25, 1:15pm Pacific (4:15pm Eastern)
October 25, 2:30pm Pacific (5:30pm Eastern)
When are the bonuses available?
You will gain access to the bonuses immediately. So you can get started right away!
Where is the event located?
At your home or office. Because this is an online event, there is no physical venue and no travel expenses. And you’ll get the recordings, so if you miss a live session, no worries.
Will there be transcripts?
Yes.
We’ll provide FREE transcripts of each presentation in Adobe PDF. This will allow you to study and scan the content of each presentation.
How long are the sessions?
Each of the sessions is one hour in duration.
How can I ask questions during the summit?
Two ways.
First, during the live presentations, you’ll be able to dial a toll-free number (U.S. and Canada) and speak directly with the presenters during the live Q&A portion of each session.
Second, we’ve set up an interactive LinkedIn group where you can post questions and get answers from your peers and the presenters (and this can happen the moment you sign up!).
Can I purchase just a single session, or just the recordings?
You can attend any or all of the sessions (or catch the recordings if you miss any). However, a summit ticket is like a Disneyland ticket—you get access to everything. If you want access to any of this great content, you must purchase your ticket before the completion of the summit. After the summit has ended, this exclusive content will no longer be available for sale and the recordings will only be available to summit attendees.
--------------------------------------------------------------------------------
Early Bird Sale!!!
Save $300.00 (50% Off!)
Limited Time Offer… Act Now
(plus get $343 in Free bonuses)
--------------------------------------------------------------------------------
Act Now and Claim Your Free Bonuses Worth $343
To further sweeten this offer, you’ll be provided 7 valuable bonuses worth $343.00. These business-building materials are yours for FREE, just by signing up for Facebook Success Summit 2011.
Free Bonus #1: From Fans to Superfans: How To Turbo-Boost Your Facebook Engagement
INSTRUCTOR: Mari Smith
Building an attractive Facebook page and gaining fans is important. But, engagement is the secret sauce missing from most Facebook pages. If you want to create an environment that cultivates the growth of fans who become evangelists for your page and business, then you won’t want to miss this video. Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal creative ways to generate engagement on your page, how to identify and incentivize “superfans,” and how to consistently create buzz that drives traffic back to your blog, website and sales pages
Free Bonus #2: Applying Method to the Madness: Picking the Right Facebook Strategy
INSTRUCTOR: Jay Baer
Do you have a Facebook strategy? Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. It will change the way you think about Facebook for business.
Free Bonus #3: How to Create an Editorial Guide for Your Facebook Page
INSTRUCTOR: Amy Porterfield
Facebook pages are an excellent way to add value and create raving fans. However, without a solid plan in place, your page could actually do more harm than good. When you plan ahead and create a guide, growing your fans and building relationships becomes effortless. This video will show you step-by-step how to create an editorial guide to ensure your Facebook Page is a huge success. Includes Social Media Examiner’s Facebook page editorial guide in Microsoft Word for your use.
Free Bonus #4: Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement
INSTRUCTOR: Mari Smith
As much as 90% of Facebook users do not return to pages once they like a page. This means most of your fans only ever see and interact with your Facebook page posts via their news feeds. In this exciting session, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal how to begin mastering the art and science of consistently getting in front of your fans via the news feed. It’s one thing to have a great-looking fan page; it’s another to have exceptionally high engagement. Mari will show you how to do both to get maximum results from your Facebook marketing!
Free Bonus #5: How Big B2B Businesses Are Leveraging the Power of Facebook (Panel Discussion)
PANEL: Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP)
Wondering how mega business-to-business corporations are using Facebook to engage prospects and customers? Look no further! In this video, three of the world’s largest business-to-business brands (Intel, Cisco and SAP) will come together for the first time to share how they’ve achieved Facebook success. Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP) will provide you a unique peek into how big businesses are using Facebook.
Free Bonus #6: How To Create a Compelling Facebook Presence That Generates Profits
INSTRUCTOR: Mari Smith
Are you looking to build a new Facebook page? Do you have one that needs a major overhaul? In this video, Mari Smith, co-author of Facebook Marketing: An Hour a Day will show you precisely how to build out your customer-focused Facebook Page. She’ll provide a comprehensive checklist of what to do to ensure your Facebook page grows over time. Mari will also take a deep dive into the vast array of Facebook settings, applications and customizable features available for your Facebook page. When you’re done, you’ll have a game plan for consistently generating leads and keeping your existing fans coming back for more and more!
Free Bonus #7: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals
INSTRUCTOR: Mari Smith
Are you getting all the customers you can handle for your local business? Location-based services have exploded in popularity with sites like Foursquare, Gowalla and Yelp. But Facebook Places has the largest user base. Both consumers and businesses can tap into this incredible service to receive direct benefits. Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal the steps needed to effectively manage your Place page, set up enticing deals, run promotions and integrate your location-based marketing with your Facebook page.
I think you’ll agree that these FREE bonuses will greatly enhance your social media success. They’re all yours for free when you register for Facebook Success Summit 2011. You get them the moment you sign up!
Isn’t it time for YOU to get Facebook working right?
Yes, you can achieve success with Facebook marketing.
You just need to learn what the most successful social media pros do, and then follow in their footsteps.
Facebook Success Summit 2011 paves the way.
Reserve your spot today.
Matthew Tommasi
Have you heard the buzz about Facebook Success Summit 2011—the web’s largest online Facebook marketing conference?
Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results, let me share a story with you.
Proof Facebook Marketing WorksAbout a year a half ago Michael Stelzner (founder of Social Media Examiner) started a Facebook page for his blog that targeted marketers and small business owners. He also integrated core Facebook functionality into his website. Almost overnight, a large and loyal community emerged on his Facebook page.
He was skeptical at first. But now he has more than 50,000 active Facebook fans. And Facebook is the number two source of traffic to his website. Facebook was instrumental in generating 1.7 million dollars in sales for his business last year.
Michael’s story is not unique. More than 10,000 websites are integrating Facebook functionality every day! With 770 million active users, Facebook offers an incredible opportunity for marketers.
Your customers (and prospects) are using Facebook every day. It’s a new marketing frontier because Facebook bypasses all the costly middlemen and allows you to engage directly with your customers and prospects!
AND this presents an enormous opportunity for you.
So what’s this all about?
Michael and his team have been working for months to bring the best minds in social media together in a fully online event called Facebook Success Summit 2011.
A significant 2,900 marketers and business owners from around the world attended his last Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.
This summit’s focus is to empower you to implement successful Facebook marketing tactics, track and measure your Facebook ROI, and see how successful Facebook campaigns were executed. Nineteen of the world’s leading Facebook superstars will be summit instructors.
Presenters include,
Guy Kawasaki (author, Enchantment)
Mari Smith (co-author, Facebook Marketing)
Dave Kerpen (author, Likeable Social Media)
Paul Dunay (co-author, Facebook Marketing for Dummies)
Jesse Stay (author, Facebook Application Development for Dummies)
Robert Scoble (co-author, Naked Conversations)
Michael Stelzner (founder, Social Media Examiner)
and experts from Intuit, PETCO, Applebees and Intel
Plus join,
Jay Baer (co-author, The Now Revolution)
Chris Treadaway (co-author, Facebook Marketing)
Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies)
Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies) – just to name a few
Attendees at the last summit included well-known organizations such as General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. Army. But you don’t need to be a big business to benefit!
This is the world’s largest online Facebook event designed to empower marketers and business owners to master Facebook marketing. And the great news is it’s a live online conference you can attend from your home or office.
Event Highlights
Secure your spot in the largest online professional development conference for marketers seeking to master Facebook marketing. By attending this online summit, you will:
Discover the best ways to market your business with Facebook! (no guesswork… you benefit from the wisdom of those who’ve gone before you)
Learn how to integrate Facebook with your website and other marketing programs (these underutilized principles can triple your fan base and enhance your overall marketing)
Uncover how to sell your products and services via Facebook (you’ll learn the ins and outs of Facebook commerce)
See how successful businesses built Facebook pages and how you can achieve similar results (from both business-to-business and business-to-consumer companies)
Understand Facebook analytics (Find out how to measure your Facebook activities so you can prove they work)
Learn how to grow a loyal Facebook following via news feed optimization, creative promotions and Facebook advertising (you’ll gain raving fans who’ll become your standard-bearers without hesitation)
Discover how to cultivate an active community using Facebook (you’ll be able to quickly test ideas, gain support and mobilize your fans)
Find out how to deal with negative comments and attacks (you’ll be better prepared to deal with outspoken fans)
Learn the ins and outs of Facebook promotions (you’ll find out what can get you banned from Facebook and how to properly leverage the power of contests)
Interact live with Facebook marketers from recognized businesses, including Intuit, PETCO and Intel
Eavesdrop on the closely guarded secrets of the industry’s top experts (interact live with social media superstars such as Guy Kawasaki, Mari Smith, Dave Kerpen, Paul Dunay, Jesse Stay, Robert Scoble, Michael Stelzner, Jay Baer, Chris Treadaway, Ekaterina Walter and many others!)
Gain a leg up on your competitors, helping you stand out
Learn in your spare time and eliminate travel (you participate via the Internet in live sessions that are spread over multiple weeks—plus recordings and transcripts are included!)
Ask live questions and get answers (you speak live to the experts—no chat boxes)
Network with your peers and share experiences via a private and exclusive LinkedIn group (1600+ marketers joined our private LinkedIn group at our last summit)
Become part of a genuine community of marketers and business owners just like you
And much more!
Just take a look at some of these amazing sessions:
Five Steps to a Successful Facebook Marketing Strategy
Facebook in the Post-PC World
Gaining Insights and Sales With Facebook Commerce
How to Build and Manage a Thriving Facebook Community
10 Ways to Bring the Power of Facebook to Your Website
Killer Integration of Facebook and Email
How Big Business-to-Business Brands Are Leveraging the Power of Facebook (Panel Discussion with Intel and Intuit)
How Big Consumer Brands Are Using Facebook (Panel Discussion with Applebees and PETCO)
How to Build a Loyal Fan Base Using Facebook Promotions (Panel Discussion with Wildfire and Strutta)
How to Successfully Measure Facebook Marketing Campaigns
--------------------------------------------------------------------------------
Early Bird Sale!!!
Save $300.00 (50% Off!)
Limited Time Offer… Act Now
(plus get $343 in Free bonuses)
--------------------------------------------------------------------------------
WHO
This event is ideal for any marketer or business owner focused on business-to-business OR business-to-consumer.
WHAT
This fully online summit will help you master Facebook marketing with extensive case studies and how-to sessions from actual Facebook marketing practitioners and book authors.
WHERE
At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).
WHEN
Starting October 5, 2011 (spread over four weeks to improve learning and accommodate your schedule; scroll down for the full schedule). All sessions are recorded and transcribed as well.
WHY
You’ll be able to quickly implement effective Facebook marketing techniques, attract great customers and prospects and gain a unique competitive advantage. You’ll also discover how to best measure the effectiveness of your Facebook activities and the newest Facebook marketing tactics. This event will ensure your Facebook marketing efforts are achieving their full potential.
HOW
Registration is limited. NOTE: The last summit sold out.
Proof That Social Media Means Business
You’re familiar with Facebook. But do you know the impact it’s having on businesses?
Just consider these interesting facts:
Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).
Mass consumer adoption of Facebook: There are 770 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.
Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).
Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company’s product to friends (ROI Research).
And these recent statistics are just a small sampling of the power of Facebook.
So the big question is this: What do experienced marketers and business owners know and do with Facebook that makes them so successful?
If you knew that—if you knew step-by-step how the pros create and execute social media campaigns to attract high-quality customers and achieve success—you could simply duplicate what they do and achieve similar results.
That’s what the Facebook Success Summit 2011 is all about. We’ve brought together the world’s most successful Facebook practitioners and asked them to reveal their success secrets to YOU. And it’s all live!
And the best part? You don’t have to spend a small fortune on travel, meals or a hotel to attend. The conference is completely online. You “attend” from the comfort of your own home or office, using your computer to watch, listen and participate in the presentations and networking.
However, like any conference, there’s a limit to how many people can fit in the “room.” So if you’re interested in turbo-boosting your lead generation, enhancing your image in your industry and improving sales, secure your spot today.
How It Works
Studies frequently show people who attend such professional development events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!
Here’s how this event works:
1. Though this summit will take place online, it will be a live event.
The instructors will be presenting their sessions live in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers.
When you register, you’ll be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you’re “there.” It’s the virtual equivalent of walking into a room at a live conference and sitting down!
2. You can interact live with the presenters.
That means you can actually speak with the Facebook superstars.
During each session, you’ll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what’s possible at live conferences. You can participate in instant polls and download presentation slide decks to print out for note-taking.
Just like regular conferences, sessions last an hour, and will offer an opportunity for live questions and answers.
If you want to ask a presenter a question, there is a toll-free number you can dial. A live operator brings you on the line (like a radio talk show) and you speak directly to the experts!
Also provided is a private LinkedIn group where you can interact with presenters and fellow attendees. You also get a downloadable video recording of each session with transcripts!
Session recordings can be streamed online using a computer, iPhone, iPad or other HTML-5 enabled device—or downloaded to your desktop for playback.
3. Of course, networking is a big part of this event.
Many people who attend the professional development summits report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come.
Between sessions, you can network with other summit attendees on the “exclusive” Facebook Success Summit 2011 LinkedIn group—available ONLY to event registrants (at the prior event, more than 1600 people networked in the private group).
You also get access to Twitter-based chat rooms where you can interact live with your peers.
You will receive a certificate of achievement for attendees who successfully complete the summit and pass an examination.
This event was designed by marketers for marketers. That means we built it to accommodate your busy schedule. We’ve spread the summit out over four weeks, with multiple sessions each week.
You don’t have to stop working to attend (AND you can begin applying what you’ll discover immediately). The audio and video from each session are recorded, and transcripts are included for further study.
Is the Facebook Success Summit 2011 a Fit for You?
First, you don’t need to be a techno-geek or twenty-something to use and benefit from Facebook. You might be surprised to learn that many social media marketers are aged 30 to 6
If you find yourself in one of the categories below, the Facebook Success Summit 2011 is a fit for you:
The Small Business Owner: You’re looking for a boost—likely a consultant, coach, local business owner, writer, agent, blogger, artist or general “gun for hire”—and see the potential of Facebook marketing, but want to speed your path to success with the least effort and the greatest return.
The Corporate Marketer: You work for a corporation and have been tasked to manage the company’s Facebook initiative. You likely face internal battles to convey how Facebook could help the company, but you know there’s real potential.
The Experienced Social Media User: You’ve been using Facebook for a while, but want better results. You’re ready to take your business to a whole new level by following the proven tactics of the pros and leveraging the latest techniques. Better response. Less work. More profitability.
If you find yourself in any of the above categories, Facebook Success Summit 2011 is an event you don’t want to miss.
Frequently Asked Questions
I can’t attend all the live sessions. Will I get a recording?
Yes. For each session we’ll provide a recording you can watch online or download to your desktop, so you won’t miss a thing. If you have other commitments (like a day job) or if a session occurs at an inconvenient time, no need to worry. Even if you attend a live session, you’ll still get the recording. You’ll get access to recordings for up to 12 months after the live event.
When are the session dates?
Here are the dates and times of each session. You automatically receive session recordings and transcripts, so if you can’t make a live session, you won’t miss a thing.
Note: When you register, you’ll get a downloadable schedule for Outlook, iCal or Google.
Click here for the current Eastern time.
October 5, 5pm Pacific (8pm Eastern)
October 6, noon Pacific (3:00pm Eastern)
October 6, 1:15pm Pacific (4:15pm Eastern)
October 6, 2:30pm Pacific (5:30pm Eastern)
October 11, noon Pacific (3:00pm Eastern)
October 11, 1:15 pm Pacific (4:15pm Eastern)
October 11, 2:30 pm Pacific (5:30pm Eastern)
October 13, 1:15pm Pacific (4:15pm Eastern)
October 18, noon Pacific (3:00pm Eastern)
October 18, 1:15pm Pacific (4:15pm Eastern)
October 20, noon Pacific (3:00pm Eastern)
October 20, 1:15pm Pacific (4:15pm Eastern)
October 25, noon Pacific (3:00pm Eastern)
October 25, 1:15pm Pacific (4:15pm Eastern)
October 25, 2:30pm Pacific (5:30pm Eastern)
When are the bonuses available?
You will gain access to the bonuses immediately. So you can get started right away!
Where is the event located?
At your home or office. Because this is an online event, there is no physical venue and no travel expenses. And you’ll get the recordings, so if you miss a live session, no worries.
Will there be transcripts?
Yes.
We’ll provide FREE transcripts of each presentation in Adobe PDF. This will allow you to study and scan the content of each presentation.
How long are the sessions?
Each of the sessions is one hour in duration.
How can I ask questions during the summit?
Two ways.
First, during the live presentations, you’ll be able to dial a toll-free number (U.S. and Canada) and speak directly with the presenters during the live Q&A portion of each session.
Second, we’ve set up an interactive LinkedIn group where you can post questions and get answers from your peers and the presenters (and this can happen the moment you sign up!).
Can I purchase just a single session, or just the recordings?
You can attend any or all of the sessions (or catch the recordings if you miss any). However, a summit ticket is like a Disneyland ticket—you get access to everything. If you want access to any of this great content, you must purchase your ticket before the completion of the summit. After the summit has ended, this exclusive content will no longer be available for sale and the recordings will only be available to summit attendees.
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Early Bird Sale!!!
Save $300.00 (50% Off!)
Limited Time Offer… Act Now
(plus get $343 in Free bonuses)
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Act Now and Claim Your Free Bonuses Worth $343
To further sweeten this offer, you’ll be provided 7 valuable bonuses worth $343.00. These business-building materials are yours for FREE, just by signing up for Facebook Success Summit 2011.
Free Bonus #1: From Fans to Superfans: How To Turbo-Boost Your Facebook Engagement
INSTRUCTOR: Mari Smith
Building an attractive Facebook page and gaining fans is important. But, engagement is the secret sauce missing from most Facebook pages. If you want to create an environment that cultivates the growth of fans who become evangelists for your page and business, then you won’t want to miss this video. Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal creative ways to generate engagement on your page, how to identify and incentivize “superfans,” and how to consistently create buzz that drives traffic back to your blog, website and sales pages
Free Bonus #2: Applying Method to the Madness: Picking the Right Facebook Strategy
INSTRUCTOR: Jay Baer
Do you have a Facebook strategy? Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. It will change the way you think about Facebook for business.
Free Bonus #3: How to Create an Editorial Guide for Your Facebook Page
INSTRUCTOR: Amy Porterfield
Facebook pages are an excellent way to add value and create raving fans. However, without a solid plan in place, your page could actually do more harm than good. When you plan ahead and create a guide, growing your fans and building relationships becomes effortless. This video will show you step-by-step how to create an editorial guide to ensure your Facebook Page is a huge success. Includes Social Media Examiner’s Facebook page editorial guide in Microsoft Word for your use.
Free Bonus #4: Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement
INSTRUCTOR: Mari Smith
As much as 90% of Facebook users do not return to pages once they like a page. This means most of your fans only ever see and interact with your Facebook page posts via their news feeds. In this exciting session, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal how to begin mastering the art and science of consistently getting in front of your fans via the news feed. It’s one thing to have a great-looking fan page; it’s another to have exceptionally high engagement. Mari will show you how to do both to get maximum results from your Facebook marketing!
Free Bonus #5: How Big B2B Businesses Are Leveraging the Power of Facebook (Panel Discussion)
PANEL: Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP)
Wondering how mega business-to-business corporations are using Facebook to engage prospects and customers? Look no further! In this video, three of the world’s largest business-to-business brands (Intel, Cisco and SAP) will come together for the first time to share how they’ve achieved Facebook success. Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP) will provide you a unique peek into how big businesses are using Facebook.
Free Bonus #6: How To Create a Compelling Facebook Presence That Generates Profits
INSTRUCTOR: Mari Smith
Are you looking to build a new Facebook page? Do you have one that needs a major overhaul? In this video, Mari Smith, co-author of Facebook Marketing: An Hour a Day will show you precisely how to build out your customer-focused Facebook Page. She’ll provide a comprehensive checklist of what to do to ensure your Facebook page grows over time. Mari will also take a deep dive into the vast array of Facebook settings, applications and customizable features available for your Facebook page. When you’re done, you’ll have a game plan for consistently generating leads and keeping your existing fans coming back for more and more!
Free Bonus #7: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals
INSTRUCTOR: Mari Smith
Are you getting all the customers you can handle for your local business? Location-based services have exploded in popularity with sites like Foursquare, Gowalla and Yelp. But Facebook Places has the largest user base. Both consumers and businesses can tap into this incredible service to receive direct benefits. Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal the steps needed to effectively manage your Place page, set up enticing deals, run promotions and integrate your location-based marketing with your Facebook page.
I think you’ll agree that these FREE bonuses will greatly enhance your social media success. They’re all yours for free when you register for Facebook Success Summit 2011. You get them the moment you sign up!
Isn’t it time for YOU to get Facebook working right?
Yes, you can achieve success with Facebook marketing.
You just need to learn what the most successful social media pros do, and then follow in their footsteps.
Facebook Success Summit 2011 paves the way.
Reserve your spot today.
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