Wednesday, August 10, 2011

Casale Media report on effective banner advertising and ROI

Casale Media report on effective banner advertising and ROI
Casale Media reports a research analysis on the direct relation between online advertising and achieving a successful advertising campaign.
The report focuses on: * Tactics to improve online display buys * Increase impressions * Improve ROI
.... and more.

The report is supported by their Casale Media's own data network, MediaNet.
A detailed summary, with graphs and tables, of this study's findings are available for download here as part of a six-page document.

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