MENA ad spend to drop by 12.1% in 2011, due to political unrest
The global advertising market is still expected to return to pre-recession levels this year, despite Europe's debt crisis and economic uncertainty slowing demand in the US and Europe.
Thu, 2011-07-14 06:56
According to Reuters, ZenithOptimedia has said that ad spending in the Middle East and Africa (MENA) is set to decline. This is due to political unrest, as ad spend is set to drop by 12.1% this year. Accordingly, ZenithOptimedia reduced its global forecast of advertising this year, saying that ad spend will grow 4.1% to $471bn, from the 4.2% previously predicted.The global advertising market is still expected to return to pre-recession levels this year, despite Europe's debt crisis and economic uncertainty slowing demand in the US and Europe.
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